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"I consider myself to be a hands on art director and designer who can oversee the full life cycle of net new campaigns including ideation, enrolment, toolkits, execution and review, as well as the adaptation and execution of existing campaigns for local markets that guard and maintain the visual language of a brand.

I currently work at Strava as Senior Art Director on the Brand Design Team.

Previously I was the Art Director at lululemon, a growing global company that creates technical clothing for yoga, running, training and beyond. My role at lululemon was to lead, manage and develop the EMEA Creative team, consisting of three Graphic Designers, a Project Manager and a roster of freelancers. I oversaw the formation of brand assets, working closely with the marketing teams to turn insight into concepts that ensured a consistent, unified brand experience across multiple mediums and channels including windows, VM, ecommerce, film, social media and advertising.

Before lululemon I worked at British contemporary fashion brand Whistles, where I gained experience in creating engaging and insightful assets across multiple mediums and platforms, and developed my 360 design skills on software including Adobe Creative Suite, Figma, and Invision.

As the only graphic designer for most of my time at the brand, I worked across print and digital marketing collateral including seasonal press look books, event invites, window campaigns, in store POS, packaging and the daily developing and updating of the website, emails and social channels.

Featured on this website are a selection of key projects I have worked on over the past 10+ years at lululemon and Whistles including one off collaborations with brands such as; Roksanda Illincic, Stutterheim, Cowshed, Trekstock, Elle, Modern Toss & Mr Bingo."