lululemon Holiday 2019
Art direction and campaign execution of the lululemon EMEA Christmas 2019 campaign.
Recognising that the Christmas season moves each person differently, we presented products, local experiences and digital content to encourage everyone to be moved by the magic of the season, in more ways than one. After all, the best gifts are ones that both emotionally move us, and get us physically moving.
The brief: create a social media campaign that launches lululemon’s 2019 Christmas campaign to European guests.
The concept: Told through the lens of Run, Train, Yoga and Cosy with a cast that included lululemon brand ambassadors, the film celebrates the moments that spark us, stretch us, shape us, lift us, fulfil us, and move us in more ways than one.
