Whistles x Mr Bingo
A limited-edition VIP press gift card and packaging experience created in collaboration with artist Mr Bingo, celebrating Whistles’ fashion community through humour, personality and a distinctly British sense of wit.

Role & Ownership
Led the creative direction from concept, packaging design and through to physical production, shaping a tactile gifting experience that felt premium while subverting the conventions of luxury retail communication.

Creative Contribution
Partnered with illustrator and artist Mr Bingo to create a tongue-in-cheek concept that playfully acknowledged the culture surrounding fashion PR, influencer gifting and exclusivity.
The “Jammy” gift card became the centrepiece of the experience: a humorous reward mechanic wrapped inside a refined luxury object.
Focused heavily on materiality, pacing and reveal, designing the unboxing interaction to feel considered, tactile and subtly theatrical, balancing premium craft with an intentionally cheeky tone.

Impact
Delivered a memorable VIP gifting experience that strengthened relationships with Whistles’ press and influencer community.The project demonstrated how luxury fashion communication could feel playful, conversational and self-aware without losing sophistication, creating a piece that stood apart from traditional premium gifting.

In collaboration with
Artist: Mr Bingo