Keep Going

Recognising that lululemon's annual New Year goals campaign didn't feel right in yet another lockdown in January 2021 we instead celebrated the one thing that had kept us going instead. From watering flowers to bedtime stories, if it brought you joy in 2020 then we encouraged people to hold it close, and take it with them into 2021.

Using bold and colourful graphics and user generated content we created an upbeat social media and in-store campaign that gave our customer the motivation they needed to keep going at the beginning of an uncertain year.

Lead graphic designer: Alexandria Vernon